I feel I have an obligation towards my readers to write about this innovation, since it’s all related to the previous tips I’ve given, which need to be updated.
All this fuzz around Google Panda, I think it’s the right time to explain what it’s all about (I’ll explain why later on).
Google decided that the current algorithm which gives all the search results was not good enough (finally), and made a major upgrade to the code, naming it “Google Panda”. Google Panda v3.2 was released January 14th, 2012, v3.3 was released in February 29th, 2012, v3.4 was released on March 23rd, 2012 and v3.5 on April 19, 2012.
According to google, bad websites sometimes overpowered the good ones by their SEO methods which easily passed by the old algorithm. Google wants to give you websites which you can trust without any doubt, and they made that possible by adding some new principles.
How did it happen / Why Panda?
The project was named after the engineer behind it - Navneet Panda. This new machine-learning algorithm is more sophisticated and scalable than previously possible, which introduces many new ranking factors, while older ranking factors like PageRank have been downgraded in importance. ”"Human quality testers rated thousands of websites based on measures of quality, including design, trustworthiness, speed and whether or not they would return to the website (from Wikipedia) ”".
What about us Webmasters?
I know many of my old posts suggest link building as a major seo methond (and I’m not saying it’s outdated), but from what I’ve observed (which is why I waited so long before posting about Panda), the new code gives bigger opportunities to websites which actually give a damn about their users. If you’re focused on quality, you have nothing to fear. Most of the changes only focused on top searches, allowing real quality websites to get what they deserve.
From what I’ve read, the new “Eye of Google” focuses on evergreen content. A few experts wrote some pretty valuable stuff about what happens to link building now, and one of them is Kristi Hines on SearchEngineWatch.
Do you want yo know if your site fits the new update? if yes, have no worry… it’s simple. All the basic principles the new algorithm implies are available on Google’s Blog.
“” According to Google these updates were just a “data refresh”, meaning if site was not punished previously just by mistake it will be punished now and if a site was punished wrongly punishment will be removed. “”