Daniel Cincilei – Internet Stories Blog

The last time I used mcc, it took about 2 weeks for me to get in touch with google and debate my account approval. After 4 days of “negotiations” they declined my account their last email, which included a request to not reply then any more. It was the lamest thing I’ve ever heard … but it’s the google we all know. Anyways I was a bit pissed cause the account they denied contained a 100$ voucher, all ads approved and all keywords added – in one word “All Set Up”. After that cursed email I just entered my adwords acc (without any purpose) , and found all the ads working , with half of the founds spent !!! %^%$^ . So people , don’t trust google , check everything twice by yourself.

That probably happened because of my geographical positioning (Moldova) .

I’m re-entering adwords ppc advertising. (Using MCC) Had vouchers redeemed, created ads, all got approved, never the less my account is waiting approval. I’m loosing time and money. Facebook denies my dating ads. Although all rules are respected, and my ads are perfectly designed, facebook is full of dating ads and mods are made to deny automatically most of the new ones. Most of the people I spoke too said adwords account approval takes up to a week , even 2 days if you’re in the US zone. That’s what means living in a communistic country.

So waiting for ads to start… will post as soon as they do.

- Try reading the whole policy … well at least points 4 and 7;

- Create dating ads 1 by 1, wait until each gets approved or denied as they mostly deny all at a time;

-Prepare for disappointment (I get 30 bad news till I get 1 happy email confirmation);

-Target each add with a couple of cities (it will get nice on approval);

-Smaller age distance will do good;

-No dating for bisexuals (As for the 4 policy point: each dating ad should target from a gender to only one single interest:make/female);

Never send a “go to hell” email to facebook like I did … Only 13% of my ads get accepted.  Money loans was my failure on facebook … having lots of impressions but no signup leads. Drink a beer before creating relevant ads.

That’s all for now.

I have a really nice manager at neverblue, name’s Bryon. He kindly helped me in answering to a “dilemma” I have came upon on facebook. None of my dating niche ads are getting approved so i asked him if there’s any reason for this. He actually told some pretty interesting facts:

Facebook is skeptic upon mentioning ‘We are the best…’ I don’t think facebook (or the search engines for that matter) like it when people use Best, better, worst etc… in their ads. Now what I have also heard is that facebook is really cracking down on dating ads because they apparently  have found that dating is ALL OVER facebook and they wanna tone it down a little.

Another thing im thinking is happeneing is FB wants to see more specific geographic targeting. I have heard that FB finds geo-targeting to better reflect their ideal user experience and thus makes getting things approved on FB more likely.
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I saw many online marketers asking each other about their choice between the 2 most popular advertising places : facebook and adwords. I am going to answer this by my own practice and hope I receive comments here …

I can say that both of them are better and beat each other … but only depending what you advertise, for example:

- i realized that my loan and insurance ads run pretty good on facebook and receive lots of click, unfortunately the signups were almost insignificant; so this is an example that facebook filtering can’t solve this.

- on adwords on the other hand the loaning is the first ad I saw working for me.

The idea is to use the filtering methods to decide the product you will sponsor. for example facebook can target people from regions/country, by age, sex, interest, social status(single, married, etc.) , so what would be the product that would be best filtered to the exact sort of visitors? A good one would be dating.

Dating is the primary product on facebook, having the most relevant filters, which google can’t offer.

-on the other hand google (besides targeting) has a keyword filter, on which you will know for sure what the client is looking for. therefore google would be best for loaning offers, insurances, advertisers being 99% sure they offer the link to a person directly interested in their product, not just giving away some bucks.

So … what did we learn … ? : Understand the filters to decide the product you will advertise.

Google: (has keyword filtering) so it is best for loaning/insurance offers.

Facebook: (has the ability t filter by age, sex, status, relationships, etc) so it is better for more social products like dating.

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