The Ads: This time apple took it to a huge next step in the marketing business: by referring to “user trust” as main success key to a profitable ad. By offering the user the feeling of freedom of controlling ads, and giving the opportunity to easily navigate and restore previous apps, apple gave users the motivation to click on the ads without any restraint.

The new HTML5 which is used in apps will offer new opportunities for application creators and advertisers  with new live functions uploaded directly from apple server and lots of new creative ideas.

The Apps: Apple offers 60% revenue to app creators, making application business easier and more profitable.