I saw many online marketers asking each other about their choice between the 2 most popular advertising places : facebook and adwords. I am going to answer this by my own practice and hope I receive comments here …
I can say that both of them are better and beat each other … but only depending what you advertise, for example:
- i realized that my loan and insurance ads run pretty good on facebook and receive lots of click, unfortunately the signups were almost insignificant; so this is an example that facebook filtering can’t solve this.
- on adwords on the other hand the loaning is the first ad I saw working for me.
The idea is to use the filtering methods to decide the product you will sponsor. for example facebook can target people from regions/country, by age, sex, interest, social status(single, married, etc.) , so what would be the product that would be best filtered to the exact sort of visitors? A good one would be dating.
Dating is the primary product on facebook, having the most relevant filters, which google can’t offer.
-on the other hand google (besides targeting) has a keyword filter, on which you will know for sure what the client is looking for. therefore google would be best for loaning offers, insurances, advertisers being 99% sure they offer the link to a person directly interested in their product, not just giving away some bucks.
So … what did we learn … ? : Understand the filters to decide the product you will advertise.
Google: (has keyword filtering) so it is best for loaning/insurance offers.
Facebook: (has the ability t filter by age, sex, status, relationships, etc) so it is better for more social products like dating.
